A adept publicity hound, Moran spent the 1940s and ’50s getting notice for his clients: movie studios, manufacturers, retailers.
He excelled in making idioms a reality. He sold an icebox to an Eskimo for a refrigerator company, changed horses in midstream for a political candidate, walked a bull through a New York City china shop, and dug through a haystack to find a needle. The stunts brought extensive press coverage to his clients. Jim Moran died October 18 in California at age 91.