business
Known for their business and/or finance abilities.
Jim Whittaker Mountaineer
Whittaker was the first American to summit Mount Everest.
From This is True for 12 April 2026
Duane Roberts Burrito magnate
Roberts got rich from a singular idea: freezing burritos.
From This is True for 9 November 2025
Jack McAuliffe Father of American Craft Brewing
Jack’s life was a series of building blocks that make him a star in a specialized field.
From This is True for 20 July 2025
Thomas Moser Woodworker
Moser wanted to make furniture the old-fashioned way, and took an odd route to get there.
From This is True for 9 March 2025
Wally Amos Famous
He was famous well before he started selling cookies.
From This is True for 18 August 2024
Mary Martin Musical matchmaker
Martin was a huge influence in the music industry, even though she wasn’t a musician herself.
From This is True for 14 July 2024
Michael Cuscuna Jazz producer
Starting with a passion when he was 10, Cuscuna created a career like no other.
From This is True for 28 April 2024
Bob Moore Grain miller
Bob started offering gluten-free products long before the craze began, and then it gets interesting.
From This is True for 18 February 2024
Chuck Feeney Philanthropic entrepreneur
“I had one idea that never changed in my mind: that you should use your wealth to help people.”
From This is True for 8 October 2023