Honorary Unsubscribe

Randy Cassingham’s Honorary Unsubscribe Recognizes the Unknown, the Forgotten and the Often Obscure People who Had an Impact on Our Lives.
These are the people you will wish you had known.

Win-win Negotiator

Gerard Nierenberg

A real estate lawyer, in the early 1960s Nierenberg realized that a lot of his professional and personal life involved negotiation, but virtually no one is trained on how best to negotiate. “If you’re going to try to make everyone else lose who plays with you, and you think life’s a game, how far do you think you’re going to get in life?” he said later — a rejection of the adversarial process he was taught in law school. “Everyone’s going to try to beat you. And, boy, that makes a hell of a life.” To come up with a better approach, he founded the Negotiation Institute in 1966, and two years later published the seminal book on the subject, The Art of Negotiating. The bottom line message, Nierenberg said, was “In a successful negotiation, everybody wins.” For the next 40 years, he preached that mantra. The Institute continues to deliver that message, with his son as president. Nierenberg died September 19, at 89.

From This is True for 23 September 2012


Honorary Unsubscribe Books

HU BooksThe Early Writeups from This is True's popular Honorary Unsubscribe feature are now available for your Kindle (or Kindle software for your smartphone, tablet, or computer) as low-cost ebooks.

See details on Volume 1 (covering 1998 through 2000), Volume 2 (2001 through 2003), Volume 3 (2004 through 2006), and Volume 4 (2007 through 2009).

The honorees truly are the people you wish you had known.

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